This past month I've had an obsession with fluorescent yellow...nail polish, notebooks, shoes, tank tops, blouses, sunglasses, etc...next week I'm moving onto neon pink. Not kidding; skinny belt & pumps, not to be worn simultaneously (major no no).
I love new and different clothing shapes...I like to experiment and play with different styles. Body-wise, I have my limits as I am not 6 feet tall and 110 pounds so I try to be realistic. This year, I've been obsessed with finding a pair of harem pants. When I was about 10 I had 3 pair of them, same style, a black pair, hot pink and aqua (which seemed to be my standard colors at that time). I think the reason they worked for me at age 10 was that I still had a little girls body and my thighs and bum were nothing to be concerned with...not the case today, where I try to avoid things that make my thighs look as if they were 10 times the size of my ankles. Which takes me back to issue of harem pants or more specifically the harem/hammer pant, tapered leg combination, which might honestly be the most unflattering silhouette for any woman short of giselle or agnes since they are basically the polar opposite of the boot cut trouser, which is universally flattering because they are fitted in the thigh/bum area and wider near the ankle, creating a balanced silhouette. Nevertheless, I have been hell bent on finding a pair for myself because there's just something so cool about them. My father, who likes to tease me about my fashion choices, some examples of this being, "hey girl, you have holes in your pants!" or "your skirt is crooked, I would return that", would certainly find many things to say about these, most specifically the fact that the crotch area hovers somewhere between where it should be and your knees, creating a blouson, baggy effect in a strange place. But I am a girl on a mission and over the last 3 months have tried on variation after variation determined to find a pair that is modern, comfortable and flattering. I found exactly what I was looking for in an unlikely place, madewell1937, a small company owned by jcrew, who for the most part makes jeans and tee shirts. They've been in my closet for about a month and today is the day I'm finally going to bust them out with a favorite skinny studded belt. I can only imagine my boyfriend's comments, who remarked on a recent jumpsuit ensemble (which I thought was extremely cool), "you look like you're about to jump out of an airplane"...but I don't care. I LOVE these pants, and I will wear them proudly with confidence...even as strains of "can't touch this" rattle around in my head.
The Italians love their puffer coats, especially the shiny and/or purple variety. I usually only bust mine out when it's bitter cold, like today (7degrees in nyc) but temperature in Rome rarely dipped below 40degrees and every other person I saw was wearing one. When in Rome...
I've spent pretty much the entire weekend going thru images from fashion week, checking out prints and colors.....lots of pretty things, as you'll see in this slideshow, but very much the same trends as last spring....ombre, liberty florals, painterly florals, graphic florals, tribal/ethnic inspired and white on white.....sound familiar? check out some of the highlights below -
last year we posted on the buffalo plaid trend that was popping up all over but this season it's morphed into a rainbow of non-traditional colors like purple, jade and pink.....and yeah, there were pictures of LC running around in one which probably didn't hurt, but personally, plaid, especially flanne,l takes me back to middle school and borrowing my dad's shirts to wear to school despite my mother's disapproval. this year i'm loving it tucked in with a flouncy black skirt. oh how i love fall clothing!
I've been noticing so much yellow lately...a color that I never considered as an option for me, having blonde hair and all.....but I keep buying yellow items, most recently these fantastic open-toed oxford slingback, see below. We have so many fantastic prints this season in various shades of yellow and I have to say, it just makes you feel happy! (it's also my mom's favorite color) There really is a shade for everyone you just have to experiment.....it also looks soooo great with gray, such as gray tights or cardigan, which means you can start sporting that new spring wardrobe asap.
oh the hoops that had to be jumped through to show you this photo.....and I'm not holding my breath that it might disappear soon, but our stellar PR team was able to get this Hazel Purse in a Kim Gledhill print into the hands of Mrs. McDermott who (and I'm just making assumptions based on factual events) must have liked the bag because she held on to it and we can now conclude that it is indeed "her" bag. I am in no way saying that "Donna Martin" endorses F&M, just that I can only guess that she must have believed this bag was cute enough to add to her collection. Whatever, we LOVE Tori and we love our bag with her dress -- many congrats on the baby!
The jeans craze is not slowing down....recent article in WWD confirms this....but you don't have to read the industry trades to realize that suddenly, jeans are the only thing that people wear, regardless of the occasion. (quote from WWD -- Caren Watson, owner of The Jean Connection in Dallas, said sales were holding even to last spring's business, which was up at least 40 percent. "If the jeans fit, they'll buy them," said Watson. "There's absolutely no price resistance. Our average prices are about $170 per pair, a figure that continues to rise.")
The buzz in the aftermath of fashion week has been about accessories, mainly bags, and how important they are becoming to the various fashion brands. What's great about Freddy & Ma are the price-points of our bags relative to the other current fashion brands and also the versatility in terms of the bags themselves, their functionality and YOUR ability to create exactly what you want. Thought you might enjoy this article from WWD.
so we have decided to start reporting on all of the sitings of mass customization that we see in the market. turns out that, contrary to popular belief, Freddy&Ma are not the inventors of mass customization. in fact it has been around for quite a while. FashionTribes has a cool report about a company tha is selling subscription t-shirts. buy a 5 month subscription and get a bunch of shirts that no one else can buy! very cool idea. perhaps we will offer something similar with our handbags!