freddy&ma

yellow fever

I've been noticing so much yellow lately...a color that I never considered as an option for me, having blonde hair and all.....but I keep buying yellow items, most recently these fantastic open-toed oxford slingback, see below.  We have so many fantastic prints this season in various shades of yellow and I have to say, it just makes you feel happy! (it's also my mom's favorite color) There really is a shade for everyone you just have to experiment.....it also looks soooo great with gray, such as gray tights or cardigan, which means you can start sporting that new spring wardrobe asap.

we love tori

oh the hoops that had to be jumped through to show you this photo.....and I'm not holding my breath that it might disappear soon, but our stellar PR team was able to get this Hazel Purse in a Kim Gledhill print into the hands of Mrs. McDermott who (and I'm just making assumptions based on factual events) must have liked the bag because she held on to it and we can now conclude that it is indeed "her" bag.  I am in no way saying that "Donna Martin" endorses F&M, just that I can only guess that she must have believed this bag was cute enough to add to her collection.  Whatever, we LOVE Tori and we love our bag with her dress -- many congrats on the baby!

you can never have too many...

The jeans craze is not slowing down....recent article in WWD confirms this....but you don't have to read the industry trades to realize that suddenly, jeans are the only thing that people wear, regardless of the occasion.
(quote from WWD -- Caren Watson, owner of The Jean Connection in Dallas, said sales were holding even to last spring's business, which was up at least 40 percent.  "If the jeans fit, they'll buy them," said Watson. "There's absolutely no price resistance. Our average prices are about $170 per pair, a figure that continues to rise.")

make way for f&m

The buzz in the aftermath of fashion week has been about accessories, mainly bags, and how important they are becoming to the various fashion brands.  What's great about Freddy & Ma are the price-points of our bags relative to the other current fashion brands and also the versatility in terms of the bags themselves, their functionality and YOUR ability to create exactly what you want.  Thought you might enjoy this article from WWD.

mass customization is in!!!

so we have decided to start reporting on all of the sitings of mass customization that we see in the market.  turns out that, contrary to popular belief, Freddy&Ma are not the inventors of mass customization.  in fact it has been around for quite a while.  FashionTribes has a cool report about a company tha is selling subscription t-shirts.  buy a 5 month subscription and get a bunch of shirts that no one else can buy!  very cool idea.  perhaps we will offer something similar with our handbags!