mass customization is in!!!

so we have decided to start reporting on all of the sitings of mass customization that we see in the market.  turns out that, contrary to popular belief, Freddy&Ma are not the inventors of mass customization.  in fact it has been around for quite a while.  FashionTribes has a cool report about a company tha is selling subscription t-shirts.  buy a 5 month subscription and get a bunch of shirts that no one else can buy!  very cool idea.  perhaps we will offer something similar with our handbags!