What can I say? We like big bags. This is the first version of a straightforward tote style that we're working on. It's so roomy and the straps are very comfortable, even over a thick coat! It folds down flat, making it a great "just in case I buy some extra goodies while on vacation" bag, as well as an everyday, everything-but-the-kitchen-sink tote. You'll also be able to customize the panels. Stay tuned, we've got another adorable style in the works.......