The buzz in the aftermath of fashion week has been about accessories, mainly bags, and how important they are becoming to the various fashion brands. What's great about Freddy & Ma are the price-points of our bags relative to the other current fashion brands and also the versatility in terms of the bags themselves, their functionality and YOUR ability to create exactly what you want. Thought you might enjoy this article from WWD.
Here are a few choice excepts from the article.....
Seeking the Hot Bag: Larger, Structured Looks Seen as the Keys for Fall
By Jennifer Hirshlag with contributions by Sophia Chabbott
NEW YORK — The handbag shape for fall is bigger and better.At least that's the trend to emerge so far this fashion week, during which American designers continued their full-court press into the ever-booming handbag category long dominated by European brands. While silhouettes generally remained similar to those hitting store shelves this spring, designers tweaked them for fall by making them bigger and by adding more distinctive hardware, from brass locks and chains to jewelry. Exotic skins remain key.
And bags weren't the only focus. Despite predictions of a turn toward minimalism and what accessories makers feared might be a lessening of interest in the category, fall's collections last week were rife with hats, legwear, gloves, sunglasses, scarves, belts and jewelry.
The driver of the business is the bag, though, hence the ever-growing space being devoted to the category by retailers and the increasing effort by American designers to carve their niche in handbags. The retail floor has reflected this growth. In the last year, Macy's East nearly doubled the space for handbags on the main floor of its Herald Square flagship in New York and Bergdorf Goodman has expanded its 58th Street bag room.
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Seventeen of Oscar de la Renta's 35 models swung a purse from their fingers.
Von Furstenberg said the accessories business has become a priority for her.
"Accessories are a punctuation to clothes, but also a necessity," the designer said. "They complete a look."