Yesterday we had our first of two photoshoots for freddy&ma. This one focused on taking pure product shots for use on the website and in some of the print media we are creating. Jessica, our photographer, did an amazing job and despite the AVA trickery that has to be employed to properly position some of the bags, all the shots came out great. With these product shots finished, we have the final collateral needed to finalize development on www.freddyandma.com . Our crack team of web designers recently gave us a preview of the configurator that will allow you to build you own bag. Our only reaction was 'wow'. March is definitely going to come in like a lion this year!