ok, well, we're calling it "crimson" but it is just slightly deeper than cherry....we've added 2 new leather colors to kick off the fall season and to make the possible bag combinations jump from around "a million" to "way over a million"........these new leather colors are RICH and really do conjure up images of yummy deserts, but better than that, they really compliment our new prints and will go far towards helping you create a bag that is EXACTLY what you want.......