In today's Wall Street Journal, there is a great article that talks about the future of fashion involving the customizatoin of luxury goods. Tom Ford, of Gucci fame, says the following:
Today, however, consumers no longer want to have the same thing at the same time. "Now everybody wants to have something different," Mr. Ford says. "A woman doesn't necessarily want the same bag her friend has. That is part of the appeal of vintage fashion -- you don't see yourself coming and going. It's something that you found."
This is exactly the same thinking we had when we started Freddy&Ma. Nice to see a designer with as much clout as Tom Ford agrees with us!