Put your fingerprint on a handbag!
Ok, enough with the puns. But seriously, people seem to be catching on to this customization thing. Check out this quote from Eva Yusa, the Shopping Diva, as quoted in USA Today, "The more we use the Internet to get our own views and opinions our there, the more demand there is for putting our own stamp for what we shop for." Freddy and Ma couldn't agree more.