target I love you but you keep letting me down

It pains me to admit this out loud because target and I have had a looong love affair......but this is the last time i get my hopes up about a new go:international designer.  This latest attempt was probably most disappointing because I adore Erin Fetherston and her frothy creations with a passion and if I wore these clothes I would feel like I had a second rate version of the real thing.....I am all about mixing high&low, but something is just not right with these collections.......I get super excited waiting to see the collections, blog about them,  drool over the exquisite ad campaigns and then once I see the real thing, I stand there trying to talk myself into buying something.  Why does this keep happening?  Does anyone else feel my pain?  Erin, I'm sure you got a sweet deal but I'm heartbroken.  On the other hand, Rafe bags for Target are very nicely made and designed, so there is hope.