freddy&ma

jennifer rose

when we first met f&m designer jennifer rose, she was a manhattanite working for tracy reese, one of our favorite designers....now the former new yorker is working in Colombus, OH as designer for Ruehl Women's Knits at the A&F Home Office in Columbus, Ohio.  While she doesn't have too much to report about Columbus, she admits it's not as bad as most people in New York think it is (esp since she met the love of her life there)...jen says, "being a Designer at A&F is fun, challenging and lets me travel the world (yay), but it's independent projects like designing prints Freddy & Ma that really get me inspired" (we paid her to say that).  You can find jen's prints online when you are in step 2 and you click the dropdown menu and search by designer.  As you may know, closet space in NYC is precious so you can imagine how jealous we were when jen sent us these fantastic pictures of her color-coordinated closet in Columbus (chock full of vintage & TracY Reese).

people all over the world

love to wear prints (lucky for us)....ethnic prints are so strong this season, and we're pleased to present a new collection from Inigo Elizalde, inspired by a recent trip to South Africa.  Go to www.freddyandma.com to place your order now!

Family Circle

Arizona Bride

Wisconsin Bride

Portland Bride & Groom

Foam

Women's Health

Brides

yellow fever

I've been noticing so much yellow lately...a color that I never considered as an option for me, having blonde hair and all.....but I keep buying yellow items, most recently these fantastic open-toed oxford slingback, see below.  We have so many fantastic prints this season in various shades of yellow and I have to say, it just makes you feel happy! (it's also my mom's favorite color) There really is a shade for everyone you just have to experiment.....it also looks soooo great with gray, such as gray tights or cardigan, which means you can start sporting that new spring wardrobe asap.